A User-Centered Perspective on Algorithmic Personalization
نویسنده
چکیده
Much has been written and discussed regarding the rise of personalization in online services. The Internet is now unique to every user, from advertising to search to pricing. Personalization has multiple benefits to users, as it can save time by extrapolating unstated details like location to enrich the online experience. However, personalization may not benefit all users equally. Some users may perceive it as unfair, depending on what characteristics are identified to create individually personalized experiences. Personalization can disadvantage some users when it is predicated on negative assumptions. Moreover, it is often hidden from users, limiting their opinion to object (or express any opinion on) its results.
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